Suit and tie: the KEYone design
The newest keyboard-equipped BlackBerry is a looker. Really – it’s the right size, and has some nicely contrasting elements like a light gray aluminum frame and black body panels. The unevenly back-lit keyboard, along with the sizable screen make for a refreshing duo, which is perfectly complemented by the silver-colored top. Stylistically, it’s a tastefully composed package – no business professional will be ashamed of taking this phone out of their pocket or purse. This is a very key moment right here, though: the BlackBerry KEYone is a smartphone designed exclusively for business professionals. This is by no means a consumer-oriented, media-centric device. Whichever angle you look at the KEYone, it’s telling exactly the same story: that of a suit whose natural habitat is somewhere between a pile of folders and a massive spreadsheet. And if they happen to not be there, chances are you’ll find them pulling a roller bag at an airport terminal, one hand doing the pulling, the other frantically typing out an email. BlackBerry thinks the KEYone deserves to replace whatever’s in this latter hand, and it’s giving you 35 reasons below the screen to prove its point.
The KEYone keyboard typing experience
We’ve all met at least one of those people who claim they prefer typing on an old-school physical keyboard, and simply refuse to get used to modern on-screen ones. Some of those people will probably rush to buy the BlackBerry KEYone, but we all know how narrow of a niche this is. The truth is if you’ve already gotten used to typing on a smartphone screen, going back to the tiny, clickable keys of the KEYone will actually cause more discomfort than relief. After testing it for half an hour or so, we can see ourselves eventually adapting to the physical keys, especially as we seemed to make fewer typos with it. It’s not a terribly convenient experience though, it’s not satisfying and it feels strangely backwards. We’re sure there’s still a small market left for this form-factor, but it’s shrinking rapidly.
KEYone touchscreen adventures
Also, it’s more secure than your ordinary Android!
That’s right, one of the main highlights of the BlackBerry KEYone is the higher level of security you get in comparison with non-BB Android phones. The company claims to have enhanced the Android software to a great depth, patching holes and fixing bugs where needed. This is supposed to be a very secure smartphone in a number of ways: 1) it comes with an OS core that’s tweaked and enhanced with security and privacy in mind; 2) it gives you incredible control and flexibility with regards to permissions and application behavior management; and 3) it adheres to a bunch of complex-sounding policies and standards that supposedly make it a great fit for government officials or other professions that would require having an abnormally strict and safe handheld.
KEYone price & release date: $549, April release in the US
The BlackBerry KEYone is almost ready to go. In April, the handset will be available in the US through both carrier and retail channels for $549.