According to a report from Hong Kong-based publication Campaign Asia, Lenovo is done with making smartphones under its own brand. Apparently, the company wants all its future handsets to be Moto-branded.
While Lenovo shipped a reasonable number of smartphones during the last quarter (14 million units, including both Moto, and Lenovo models), it’s said that sales performance in China – Lenovo’s home country – hasn’t been that great compared to overseas performance.
Since the Moto brand is stronger around the world (when it comes to smartphones), it kind of makes sense for Lenovo to consider ditching its own brand. Speaking strictly about the US market, Lenvo-branded phones don’t really matter here, while Moto handsets have a pretty great reputation.
Lenovo already made an important change at the top of its smartphone business in China, replacing Mobile Business Group chief Xudong Chen with Gina Qiao, formerly Senior VP of Human Resources. However, the company has yet to confirm the all-Moto move.
As you may know, in 2014, Lenovo purchased Motorola Mobility from Google for almost $3 billion, that’s why it now owns and uses the Moto brand.
Smartphones aside, PCs remain Lenovo’s core business – after all, the company is the world’s largest PC vendor. Going forward, Lenovo is reportedly planning a slow transition from a hardware maker to a “customer-oriented company focusing on devices with artificial intelligence and cloud services.”