Microsoft Puts Windows 10 Mobile to Rest

The Microsoft executive in charge of Windows 10 has sent out a tweet stating that further development of the Windows 10 Mobile would no longer be a focus for the software giant.

Since unveiling their Mobile concept, Microsoft has tried to lure customers away from its competitors by offering apps that can run seamlessly on a user’s home computer, smartphone, or tablet. Unfortunately for Microsoft, it wasn’t enough to entice Google’s loyal fan base, who were already using the countless apps found on their store.

The writing was on the wall for Microsoft, with their operating system grabbing a worldwide market share of only 0.03%.

Without a ubiquitous selection of products to choose from, like Google or Apple, Windows 10 Mobile hasn’t been nearly as popular with retail firms, and many of the customers who did make the switch to Windows 10 Mobile weren’t as happy with the user experience as they had been with their previous Android or iOS devices.
While Microsoft does intend to continue providing support to the firms and companies who have embraced the operating system, the Windows 10 chief acknowledged that he had switched to Android himself, citing the ease of use and multitude of apps offered by their competitor.

He continued by adding that while Microsoft will still roll out things like bug fixes and security updates, implementing new hardware or more features would not be something the company was interested in doing.

Even though Microsoft had gone to such extreme measures as writing software for other companies to entice them to make the switch to their universal app premise, it just didn’t pan out for the company, with even founder Bill Gates announcing that he, too, had taken up using an Android device.

That news, coupled with HP’s announcement that it would not be coming out with any other Windows 10 Mobile handsets, seemed to be the final nail in the operating system’s coffin.

http://www.bbc.com/news/technology-41551546