Coca-Cola European Partners, a bottling company on 12th of July this year, unveiled new strategy on packaging for its operations in the Great Britain. The new plan is aimed at reforming recycling systems in the country through collaborative partnership and also to increase the recycled content to at least 50%. Coca-Cola European Partners (CCEP) aims at improving the collection and recycling of plastic bottles and cans as well as the packaging materials which the company uses. Only 57% – 70% of bottles and cans are recycled in the United Kingdom.
CCEP has devised a new strategy to increase these figure by the end of this year. The new approach focuses on championing the reform among the 35 million Britons, change of consumer behavior as well as packaging innovation. In a statement, Leendert den Hollander said that the Coca-Cola European Partners company’s goal is to collaborate with both national and local partners to ensure full recovery and recycling of all their packaging. He further elaborated that the CCEP is planning to engage the public and encourage them to help the company and other players like Clearabee in maintaining the environment clean. This sensitization initiative will call upon the public to reduce on dumping of litter and assist in the recycling of plastic bottles and rubbish clearance.
Coca-Cola European Partners visions to double the plastic materials that are recycled and this, according to the CEO, this is a good sign that the company is playing a decisive role in supporting Great Britain’s circular economy.
Clearabee is one of the companies that have put lots of effort in cleaning the environment and with Coca-Cola European Partners getting into this pursuit, Britain stands to gain in the fight to operate increasingly more sustainable. The company has a plan of increasing the number of polyethylene terephthalate bottles that are recycled by more than half in three years’ time.
The company has a plan to partner with Clean Tech, a company that operates the largest plastic processing facility in Europe, to make this vision achievable. The operations of Coca-Cola in the United Kingdom have been split as Coca-Cola GB and CCEP, and the two will work together to encourage customers to help the company collect and recycle the plastic packages. The company intends to launch a communication campaign worth millions of pounds next month aimed at running campaigns across the United Kingdom to create awareness on the importance of rubbish clearance and recycling.
The government of United Kingdom has been championing the initiative of going green’ to reduce plastic deposits in the country. Coca-cola European Partners has pledged to help the government improve the recycling system and make Britain a clean country. Like many other states across the globe that have put small measures in place to address the issue of non-recycling, research by The Co-operative Group reveals that almost 67% of recyclable plastic packaging materials are not recycled at all. The circular economy has for some time now been working towards reducing dumping of recyclable materials in Britain, and Coca-Cola European Partners is attempting to support its growth by introducing interventions that are well designed to boost recycling. There is a confirmation from Coca-Cola European Partners that this initiative includes a packaging return scheme, an initiative it supported in February. This commitment is built on the assistance of Coca-Cola European Partners on the new working group of Defra to collate knowledge on recycling among the consumers. For this to succeed, the company has included an on-to-go collection of bottles along with reward program.
The Chief Executive Officer of WRAP, Marcus Gover, in his announcement he said, “It is a great fortune and a big step forward to have a company that is well known among the citizens of the United Kingdom like Coca-Cola encouraging the citizens to recycle.” The WRAP boss further continued to say that, “a commitment by the company to ensure that 50% of all the plastics used will be recycled, bearing in mind that this comes at an additional cost, demonstrates real leadership.” Apart from rubbish clearance, this initiative will further provide the market for materials that have been recovered. In the Annual Sustainability Report released by Coca-Cola European Partners earlier this month, revealed that the company had reduced its ratio of packaging use by 18%. The report further explained that this change has led to an increase in some sites that sent zero waste to landfill. The company had a total of fifty-three plants but it is only thirty-four that were sending zero waste dump, and this represented only almost two-thirds of the total.
Recycling and rubbish clearance ensures that our environment is maintained clean and healthy at all times. Clearabee alone cannot manage to clean the whole of UK. Therefore it requires support from major players in the industry that have created close rapport with the 35m British residents. Polyethylene terephthalate bottles and other non-biodegradable materials are ranked as the primary pollutants in the UK, and for this reason, it is worth to get rid of them through the rubbish clearance. Large companies in other European countries have taken rubbish cleaning as their corporate social responsibility, and some have in fact registered non-governmental organizations that are sensitizing the public on the importance of maintaining a clean environment.
Therefore, all the stakeholders are critical in promoting the recycling of various recyclable wastes to not only promote circular economy but also to assist Clearabee and other organizations that are investing millions of pounds in rubbish clearance to make the United Kingdom a clean country.
Clearabee is a company that deals with the management of the waste s operations in the United Kingdom. The company has it’s headquartered in Birmingham, and it has fifteen service locations in the country. The company has cleared waste to form more than thirty thousand customers, and its final financial statements reflected annual revenues of $4.6 in 2016 alone. Most of the customers have acknowledged services offered by Clearabee, and many have expressed interests for more service from the company in future.
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