Move over John Legere. The feisty executive who has turned around T-Mobile by putting customers first has a challenger in Sprint CEO Marcelo Claure. Taking a page from Legere’s accessibility with subscribers, Claure visited a brand new Sprint store in Kansas City that replaced a closed Apple Store in the same location.
On Saturday, Claure worked the floor at the new store. Wearing a name tag that read “Marcelo: Trainee,” he ended up closing sales of phones and wireless plans; he also had to endure listening to some Sprint customers complain about their bill and wireless service. Sprint’s CEO did a good job getting potential customers to make the move to the wireless operator. As soon as he had someone ready to sign with the company, a tablet wielding associate would capture the signatures of the newest Sprint subscribers.
The company reported its first operating profit in nine years for fiscal 2016, which ended in March. Led by its tri-band LTE Plus network, which features the attributes of low, mid and high-frequency spectrum, Sprint is also planning on using 3 x carrier aggregation on flagship phones in order to increase data speed.