Back in August, we told you about Verizon’s television ad starring Jamie Foxx which called Sprint a “cut rate” network. The ad followed Sprint’s decision to persuade former Verizon pitchman Paul Marcarelli (“Can you hear me now?”)to come out of retirement. Sprint has been trying to pound the same statistic into consumer’s heads, mainly that the nation’s fourth largest carrier has scored within 1% of Verizon in reliability tests (based on Sprint’s analysis of Nielsen drive test data).
In addition, Sprint’s rates can save Verizon customers (T-Mobile and AT&T subscribers too) 50% of their monthly bill. By offering consumers a network that is just about as reliable as Verizon’s pipeline at a price that is half of what Big Red subscribers pay, Sprint says that its competitive service has Verizon executives “stressin.” As a result, they are sweating bullets in the boardroom and are generally going bonkers, if you believe Sprint.
You might have noticed the ads in rotation this weekend while you watched your favorite NFL team play. If you missed them, we have both the 30 second version and the 15 second spot. Sprint doesn’t have famous stars in its T.V. commercials to use against Verizon like T-Mobile has (Nicki Minaj and Ariana Grande), but there is more than one way to skin a cat; especially when that cat is the number one rival in your industry.