TechCruch just announced the launch of Lonely Planet’s new travel app Trips. Unlike the company’s first app, Guides, this application is designed to make it easy for users to share their travel photos, videos and experiences with friends, family and fellow travelers.
Trips has an Instagram-like design that allows users to “heart”, share and follow profiles that interest them and post their own trips. However, the company says that it’s not trying to compete with the social media behemoth, but rather compliment it by catering to a niche demographic — travel lovers. Founded in 1972, Lonely Planet has been the leader in the travel guide industry for decades and has a very loyal fan base of followers who are likely to positively respond to news of the app.
In response to the question of why Trips wasn’t created as an extension of the existing Guides app, Lonely Planet responded that since the latter is a guide that provides maps and expert tips on more than 150 cities, it made more sense to simply create a new and distinct application that would solely focus on content sharing. Guides has been downloaded more than 1 million times.
The Trips app is easy to use and gives you a feed of interesting and visually stimulating profiles to look through and choose to follow. Stories, maps, photos and even information about local tours and fun tips are all contributed by fellow travelers. You can also use the discover icon to search for different travel-related categories like “Adventure” or “Wildlife and Nature”.
Publishing your own trips is just as easy. Simply click the plus sign icon, wait for the app to request access to your phone’s camera and then add as much written content, photos or video as you want. Best of all, the app will automatically populate the location and corresponding map so you can quickly get your content out to others. The app is currently only available for iOS.